For example if a company is not developing many new products, it needs to consider where income will come from in future. The matrix enables you to determine which assets could produce future revenues and make investment decisions that ensure funds are allocated to the right assets. The BCG matrix, also known as the Boston Consulting Group Matrix, is a valuable tool for helping companies with their portfolio management – tracking R&D investments, and business unit returns in a disciplined and systematic way. At Milner, we have used the BCG matrix with a number of clients to understand the relationship between cash use and cash generation in their business. One of a company’s biggest concerns can be cash flow. Review your strategy in a Cambridge College.3 communications lessons we can learn from Donald Trump. Marketing in the digital age – using technology to win more customers.Is winter coming? The rise and fall of Artificial Intelligence.
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